The Duke Digest - September 3, 2010
In Today's Issue:
- Duke Professor: Potholes Know no Politics
- Secretary of Defense Robert Gates to Speak at Duke Sept. 29
- CMO Survey: Marketers Maintain Cautious Optimism
DUKE PROFESSOR: POTHOLES KNOW NO POLITICS
Engineering professor Henry Petroski writes that "If we do not recognize the urgency of maintaining [our national infrastructure], we can expect the deterioration of our infrastructure to be a defining idea of what it means to be a citizen in a declining civilization."
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Declining Infrastructure, Declining Civilization (Chronicle of Higher Education)
SECRETARY OF DEFENSE ROBERT GATES TO SPEAK AT DUKE SEPT. 29
U.S. Secretary of Defense Robert M. Gates will give a public lecture Wednesday, Sept. 29, at Duke University. Gates will deliver the Ambassador S. Davis Phillips Family International Lecture in Reynolds Industries Theater at the Bryan Center on Duke’s West Campus. The talk will be followed by a brief question-and-answer session for students.
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Secretary of Defense Robert Gates to Speak at Duke Sept. 29 (DukeNews)
CMO SURVEY: MARKETERS MAINTAIN CAUTIOUS OPTIMISM
According to results of the August 2010 CMO Survey, Top marketing executives for U.S. firms are optimistic about their own revenue prospects, but not as confident about the overall U.S. economy. Their mixed outlook is reflected in marketing strategies focused on building and maintaining strong relationships with current customers while cautiously increasing marketing spending and hiring.
The CMO Survey is a nationwide poll of top marketers conducted twice annually by Duke University's Fuqua School of Business and the American Marketing Association. The survey is conducted in order to predict the future of markets, track marketing excellence and improve the value of marketing in firms and in society.
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CMO Survey: Marketers Maintain Cautious Optimism (DukeNews)