William Boulding's previous roles at Fuqua include deputy dean, senior associate dean for programs, and associate dean for the Daytime MBA program.
He received his bachelor's degree in economics from Swarthmore College and his Ph.D. in marketing from the Wharton School, University of Pennsylvania. His research interests lie at the intersection of management, marketing, and strategy. Of particular interest to Boulding is evaluating how managers make decisions and how consumers respond to those decisions.
His research has been published in marketing and management journals including Marketing Science, Management Science, Journal of Marketing, the Journal of Consumer Research, the Harvard Business Review, and the Journal of Marketing Research.
Boulding is a past recipient of "The Outstanding Teacher" award from The Fuqua School of Business, and has been cited for teaching excellence in various editions of the book "Business Week Guide to the Best Business Schools."